Strong recovery
On November 23, speaking with Lao Dong, Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism of Quang Nam said that up to now, the province has welcomed more than 7.5 million visitors to visit and stay, exceeding the target of 7 million visitors in 2024. Of which, there are more than 4.6 million international visitors.
Revenue is estimated at 6.85 trillion VND, up 7% over the same period last year. Social income from tourism is estimated at more than 16 trillion VND.
“There is still one month left in the year, which is the peak season for international visitors. This year, the province is expected to welcome 8.02 million visitors. These are very impressive signs of recovery, especially when the COVID-19 pandemic occurred, bringing tourism back to zero,” said Mr. Nguyen Thanh Hong.
According to statistics from the Vietnam National Administration of Tourism, over the past 10 years, Quang Nam has become a major international tourist attraction center of the country and ranked 4th in the country in terms of international visitors, after Ho Chi Minh City, Hanoi and Quang Ninh).
In 2024, Quang Nam won big at the 31st World Travel Awards (WTA) Asia and Oceania, when the provincial Department of Culture, Sports and Tourism was named in the category of "Asia's Leading Local Tourism Management Agency 2024"; Hoi An was honored for the 5th time with the title "Asia's Leading Cultural City Destination"; The 5-star Hoiana Resort & Golf (in Duy Xuyen, Quang Nam) was also honored as the winner of the category "Asia's Leading Complex Resort".
In mid-November 2024, Tra Que vegetable village (Cam Ha commune, Hoi An city) was honored by the United Nations Tourism Organization (UN Tourism) as "Best tourist village of 2024".
Brand Affirmation
According to the leader of the Department of Culture, Sports and Tourism of Quang Nam, in recent years, the rate of international visitors to Quang Nam has always reached 50 - 60% of the total number of visitors and guests.
In addition to the advantage of owning two world cultural heritages (Hoi An and My Son), Quang Nam benefits from Da Nang International Airport and Chu Lai Airport connecting many tourists by air to Quang Nam.
“Since 2022, the province’s tourism industry has implemented many solutions such as stimulating tourism demand and creating new products. In particular, with the help of UNESCO and Swedish experts, we are trying to implement the criteria for sustainable green tourism, environmentally friendly, with the community as the foundation, to continue attracting international visitors,” said Mr. Nguyen Thanh Hong.
Having visited Hoi An many times and been fascinated by the ancient, peaceful and friendly beauty of this ancient town, Michel, a French tourist, shared: “I really like the way tourism is done here. Many peaceful villages and traditional festivals in Quang Nam still retain their rustic, primitive features.”
Mr. Nguyen Trong Tuan - Director of Hoi An DMC Tourism Company said that the above results also come from the process of preparing reasonable and professional programs, products and services of tourism and travel businesses.
“Since the beginning of the year, we have sent tour programs and products to international partners so that they can welcome customers at the end of the year or next year. This helps the unit always have a stable source of customers,” Mr. Tuan shared.
