On April 18, information from the People's Committee of Sa Pa town said that in the coming time, the locality will organize a series of cultural events to create a joyful and exciting atmosphere for the entire Party, army and people of all ethnic groups, enthusiastically competing to achieve achievements to celebrate the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025); International Labor Day 1.5...
Thereby raising awareness of the responsibility to preserve the national cultural identity, natural landscapes, introducing and promoting the values of tourism resources and unique tourism products of Sa Pa to promote the attraction of domestic and international tourists.
Accordingly, the series of events will be held with the theme: Summer Festival "Sa Pa - The Land of Love".

Specifically, the Fansipan rose festival at Fansipan Sa Pa Cable Car Tourist Area (from April 26 to June 2025); the "Sa Pa - convergence of Colors" Street Festival (from April 25 to 27.4); recreating "Sa Pa Love Market" at Sa Pa Ethnic Culture Park (from 9:00 p.m. on April 26 and every Saturday).
In addition, there are also activities to experience the Ethnic Cultural Space (starting from April 29 - May 2); the opening program "Sa Pa - The Land of Love" at Quan Stadium (20:00 on April 29); the art program "Sa Pa Vu Khuc" at Quan Stadium (20:00 on April 30); the art program "Summer Singing" at Quan Stadium (20:00 on May 1)...


In 2024, Lao Cai province's tourism industry welcomed about 8 million tourists, bringing in VND27,000 billion (up 12.4% over the same period).
Of which, Sa Pa town alone accounts for about 4.4 million tourists with a total revenue of VND 15,500 billion, reaching 100% of the assigned plan, an increase of VND 2,793 billion compared to 2023.
Also in 2024, Sa Pa was in the top 10 most popular destinations in the world in 2024 voted by the world's leading online travel platform Tripadvisor; a tourist area in the area was voted "World's Leading Natural Scenic Destination - 2024".