According to a report by the Son La Tourism Association, from January 2025 to the end of June 2026, Son La province welcomed nearly 3 million visitors, with revenue reaching about 3,500 billion VND, an increase of 10% over the same period last year.
Moc Chau and Son La Hydropower Reservoir are two attractions that attract a large number of domestic and international tourists.
This result is thanks to the past time, Son La has organized many cultural and artistic events such as Moc Chau Fruit Harvest Festival, Yen Chau Mango Festival, Ngoc Chien paint flower festival, marathon races...
At the same time, trade and tourism promotion and promotion work has been effectively implemented; improved service quality has given tourists a good experience.
There are currently 15 recognized tourist areas and spots in the province, with 5 main product groups: Ecotourism - agriculture; culture - history; community; resort - entertainment - health and thematic tourism with about 6,500 direct workers, of which 60% have been trained.
In the coming time, Son La province will continue to strengthen communication activities on digital platforms; deploy tourism stimulus programs, associated with the communication campaign "Son La Tourism - Go to experience - belong to love". By the end of 2025, it is expected to welcome over 5 million tourists, with total tourism revenue reaching over VND6,000 billion.
