On September 3, the Department of Culture, Sports and Tourism of Son La province said that during the 5-day National Day holiday, the whole province welcomed nearly 385,000 tourists, including 3,760 international tourists.
The number of overnight visitors reached 67,400, the average room occupancy rate at accommodation establishments is about 80%.
Total revenue from tourism activities during the holiday is estimated at 304 billion VND.
To attract tourists, localities in the province organize many cultural, sports and tourism activities.
Prominent are the series of events within the framework of Moc Chau Culture - Tourism Week 2026, with Son La International Brocade Night, the art program "Moc Chau - Call of Love Season", street community cultural performances, cultural - tourism camps and culinary competitions.
In other localities, many activities such as Ban Doi Market, Van Ho Colors Festival, Independence Day in the homeland of husband and wife A Phu, Ta Xua Colors - Echoes of Independence Autumn, Pha Din Market, Co Ma Market, also attract a large number of tourists.
Along with organizing activities to serve tourists, functional sectors strengthen inspection of price listing, security and order, food safety, fire prevention and fighting, and environmental sanitation, contributing to building a safe and friendly Son La tourism image.
According to the assessment of the Department of Culture, Sports and Tourism of Son La province, tourism activities during the National Day holiday September 2nd are deployed richly, linking culture, sports with local image promotion, contributing to promoting traditional cultural values and creating more experiences for tourists.
