The event is organized by the Department of Industry and Trade of Cao Bang province in coordination with relevant units at Cau Giay Park. The week is expected to become a bridge between businesses, cooperatives, and production households of Cao Bang and the large consumption market in Hanoi; thereby supporting brand promotion, expanding output and enhancing the value of typical products of the highlands.
Right in the display space at Cau Giay Park, dozens of booths introduce a variety of Cao Bang's strengths, from specialty agricultural products, processed foods, medicinal herbs to traditional handicrafts and OCOP certified items.
Many products are processed from indigenous raw materials, associated with natural conditions and farming habits of ethnic minorities, creating a unique mark in the market.
Familiar items such as black jelly, vermicelli, five-color dried vermicelli, Bao Lac fragrant sticky rice, banh chung, banh khao, Giao Co Lam tea, sausage, smoked meat, apple cider vinegar... attract the attention of a large number of Hanoi consumers. In addition, local handicrafts with traditional brocade patterns also contribute to highlighting the cultural identity of Cao Bang highlands.
According to the Department of Industry and Trade of Cao Bang province, the whole province currently has 61 products recognized as typical rural industrial products at the provincial level, of which 15 products achieve regional level and 5 products achieve national level; at the same time, there are 144 products certified OCOP at the provincial level, of which 131 products achieve OCOP 3 stars, 13 products achieve OCOP 4 stars.
Notably, many processed agricultural products of Cao Bang such as organic spice powder, vermicelli, dried vermicelli with five colors have gradually penetrated demanding markets such as the United States, Japan and the EU. In addition, processed products from bamboo, high-yield bitter melon, sticky rice and herbs have also received positive reviews from international customers.
The product week is within the framework of the National Target Program for socio-economic development of ethnic minority and mountainous areas. The event also gives visitors the opportunity to learn about the story behind each product - from natural conditions, raw material areas to indigenous knowledge preserved and passed down through many generations. Many products are produced in a safe direction, associated with their own cultural identity, thereby contributing to enhancing value and building trust with consumers.
The organization of a goods week in Hanoi - a large consumption market with high spillover effect - is of great significance in the trade promotion strategy of Cao Bang province. This is not only an opportunity to promote goods consumption, improve income for people in ethnic minority areas, but also contributes to promoting the image, potential and cultural identity of the locality to the Capital's public.
