The September holiday this year, which lasts 5 days, has opened up great opportunities for the tourism market. According to records from travel businesses in Ho Chi Minh City, the tourism market serving the September holiday has started early. Units proactively grasp service sources, prepare operating plans to ensure the ability to meet the needs of tourists.
According to Ms. Tran Phuong Linh - Marketing - Information Technology Director of BenThanh Tourist Company, the general level of tour prices during the September 2 holiday is not much different from previous periods. The trend of cooling fuel prices also contributes to helping business operating costs maintain at a stable level.
In the context that customers are increasingly interested in spending efficiency, the current selection trend is not only focused on tour prices but also on the rationality of the itinerary, service quality and the value of experience received" - Ms. Linh emphasized.
In order to stimulate market demand, this business has implemented many attractive incentive programs for foreign tourist routes such as discounts of 2 - 7 million VND/customer for Australian tours.
Assessing the psychology of tourists, Ms. Linh said that tourists this year consider the itinerary and costs quite carefully before deciding. The September 2nd holiday tour market has not yet entered the absolute peak period; purchasing power and the number of visitors in general are similar to the same period in 2025.
However, the Northeast Asian destination group still recorded positive attraction, in which programs to Korea and Taiwan (China) are currently fully booked. Tours to Singapore and Malaysia have also closed. For the remaining international routes, the occupancy rate reached 45 - 50%.
According to Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour Company, travel demand during this period is divided into 2 distinct phases.
In which, the early closing cycle for international tours focuses on routes that require visa procedures or depend on flight times. Close-point closing cycle, domestic passengers, free and easy - self-selected tours or partial service purchases often make decisions near the departure date.
Compared to the April 30 - May 1 holiday, the booking rhythm of September 2 has not increased simultaneously from early on. Domestic tour groups close later because the holiday is right after the summer peak and close to the start of school for students. It is expected that the second booking rhythm will explode more clearly in the 2-3 weeks leading up to the holiday, focusing on small family groups registering for 3-4 days tours" - Ms. Thu further explained:
For the domestic market, 3-4-day journeys exploring the Mekong Delta rivers, sea tourism, plateaus, cultural - historical routes and green tourism are receiving a lot of attention because the time is just enough to experience before returning to work.
In the international market, Korea, China, Thailand and some Southeast Asia - Northeast Asia routes stand out thanks to flight times, tour structure and costs suitable for 5-day vacation funds. Japan and Bhutan attract groups of tourists who prioritize autumn landscapes, unique experiences and high-class services.
