According to records in the central area of Ho Chi Minh City such as Nguyen Hue pedestrian street, Ben Thanh market, City Post Office... crowded with international visitors to visit and experience. Many tourists expressed interest in exploring street food, architectural works and the vibrant atmosphere of the city.
Ms. Maria Lopez (Spanish tourist) said that this is her first time to Ho Chi Minh City and she is impressed with the friendliness of the people as well as the diversity of local culture and cuisine.
Meanwhile, Mr. Kim (Korean tourist) shared that he especially likes cultural experience tours and city exploration activities.
Currently, tourism businesses are promoting product development to meet the needs of the international tourist market, including cultural tourism tours.
After a period of suspension, the helicopter tour to see Ho Chi Minh City from above has officially resumed operation. Representatives of VinaGroup Tourism Company said that the product is positioned in the high-end segment, targeting groups of customers living and working in Ho Chi Minh City, tourists staying in Vung Tau and especially international tourists - a segment that is growing strongly recently.
The tour also contributes to connecting the center of Ho Chi Minh City with Vung Tau, and at the same time, exploiting accommodation and resort services in the former Ba Ria - Vung Tau area.
The Ho Chi Minh City Department of Tourism assesses this as a symbolic tourism product. The launch of this product is not simply putting into operation a new tour but also a testament to the spirit of innovation, breakthrough thinking and strategic vision of the city's tourism industry in the era of national development.
In addition, cultural and festival activities taking place from the beginning of the year to date also contribute to promoting the city's image and positioning the destination.
In which, the series of events of the Ho Chi Minh City Ao Dai Festival held in March has become a bridge to help international tourists better understand Vietnamese culture. At the same time, creating more experiences for tourists when coming to Ho Chi Minh City.
Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism said that reality shows that promoting destinations through cultural factors is bringing positive effects.
In the coming time, the Ho Chi Minh City tourism industry will strengthen the organization of Ao Dai performance programs abroad, helping international tourists better understand the history, development and cultural values of Vietnamese Ao Dai.
At the same time, the city also coordinates with relevant agencies to implement Ao Dai promotion programs in the Vietnamese community abroad, contributing to spreading the image of traditional costumes and love for the homeland.
