In the first 7 months of 2026, Ho Chi Minh City's tourism industry continued to record positive growth figures. International visitors to the city are estimated at more than 7.1 million, an increase of 42.7% compared to the same period in 2025 and completing 64.9% of the annual plan. In addition, the number of domestic tourists is estimated at more than 31.6 million, reaching 63.4% of the plan. Notably, total tourism revenue is estimated at 237,466 billion VND, an increase of 53.3% compared to the same period and has completed 72% of the 2026 plan.
This result is thanks to the city's tourism industry proactively taking tourist experiences, service quality and destination competitiveness as the focus. A series of large-scale stimulus programs have been effectively implemented.
Directly experiencing tourism products in the city, Mr. Miller (a tourist from England) excitedly shared: "This is the second time I have returned to Ho Chi Minh City. The clear change is that the service is becoming more and more professional and there are many interesting night experiences, from culinary spaces to river tours".
From the favorable growth momentum, Ho Chi Minh City's tourism industry continues to promote promotion activities, improve the quality of tours and diversify tourism products.
In particular, the 20th Ho Chi Minh City International Tourism Fair (ITE HCMC), scheduled to take place at the end of August, promises to be an important highlight. The event continues to play the role of an effective trade connection platform, promoting cooperation, expanding the market, and strongly promoting the image of Ho Chi Minh City tourism in particular and Vietnam in general to international friends.
In parallel, the Ho Chi Minh City tourism industry continues to promote digital transformation in promotion and advertising work. Strengthening the application of digital platforms, digital maps and modern communication tools helps tourists easily access information, choose products and build their own most convenient travel itinerary when visiting the city.
Talking to Lao Dong Newspaper, Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism emphasized that in addition to the role of a gateway to attract tourists, the city determines to always fully meet tourism standards. The unit ensures that these conditions are maintained so that tourists when coming to Ho Chi Minh City will have more experiences, spend more and extend their stay longer.
These are core goals and also the reason why the tourism industry focuses strongly on investing in the quality of destination products as well as service quality. From there, create standards to attract sustainable tourists to Ho Chi Minh City and Vietnam.
In the orientation for the coming time, besides attracting the number of visitors, service quality still plays a key role in optimizing revenue sources and making the best contribution to the city's economy. This will also be a great motivation for tourism businesses in the area to constantly innovate, increase investment and develop high-quality tourism products.
