From the beaches that appear in James Bond movies to the luxurious resort of "The White Lotus", the "set-jetting" trend - tourism following in the footsteps of movies - is becoming one of the fastest growing luxury trends in the global tourism industry.
The concept of "set-jetting" refers to tourists visiting places that have appeared in famous movies or TV shows. But today, this experience is no longer limited to checking in or visiting.
For the wealthy, it is a complete "role-playing" journey: staying in hotels like a character, traveling by private jet, eating meals in places that appear on screen and recreating the feeling of living in your favorite movie.
Speaking of luxury set-jetting, James Bond is almost the biggest symbol. For more than half a century, the 007 spy series has not only promoted the image of the most beautiful destinations in the world, but also shaped the luxury tourism style associated with supercars, yachts and luxury hotels.
One of the most famous tours inspired by James Bond is the 10-day journey to explore the Caribbean Sea by private jet and super yacht.
Visitors will fly to the Turks and Caicos Islands before boarding a 50-meter-long luxury yacht in the "Moonraker" style.
Some packages also include a vacation at Fleming Villa in Jamaica - where writer Ian Fleming wrote novels about the legendary agent 007.
The price for this experience is quite high. According to the tour provider Tropical Sky, a basic tour costs from 8,550 euros (about more than 260 million VND)/person, the package price also increases depending on the enhanced experiences.
The set-jetting craze also exploded strongly after the success of the series "The White Lotus". After part 3 of the movie set in Thailand aired, searches for Four Seasons Resort Koh Samui increased sharply on international travel platforms.
This is the resort that appears in the movie, with accommodation prices ranging from 30 - 60 million VND/night depending on room type and season.
According to experts, the attraction of "The White Lotus" lies not only in the beautiful scenery but also in the luxurious lifestyle shown in the film. Many tourists want to experience the infinity pool, seaside villa and high-class resort services like the characters.
Not only action movies or modern television, animated and historical films also create high-priced tours. "Frozen" once caused North European tourism to explode when many tourists wanted to explore Norway - the inspiration for the Arendelle kingdom in the film.
Meanwhile, the series "The Crown" about the British Royal Family has boosted the demand for participation in aristocratic life experience journeys.
Visitors can visit castles, palaces, enjoy English afternoon tea and stay at luxury hotels.
Even the world of Wall Street tycoons has become a tourism product after the success of the "Billions" series.
In New York, many companies design experiences for the super-rich such as dining at Michelin restaurants, going to private clubs or attending exclusive events.
According to international travel companies, set-jetting is reflecting changes in the travel demand of the high-income class.
They not only want to relax, but want to have emotions and a lifestyle like on screen.
In the era of social networks and mass culture booming, cinema is no longer just entertainment.
For many people, it is the door to luxury journeys, where each trip is an opportunity to step into a "role" in real life.
