This is an activity organized by the Gia Lai Provincial Department of Culture, Sports and Tourism in coordination with the Hanoi City Department of Tourism within the framework of the event "Hanoi Tourism Welcomes 2026 - Get on Hanoi 2026". Unique cultural values are conveyed through music, through colors, through unique cultural and tourism products.
At the event, Ms. Nguyen Thi Thanh Lich, Vice Chairwoman of Gia Lai Provincial People's Committee, said that Gia Lai being selected to host National Tourism Year 2026 is a great honor. At the same time, this is the recognition of the Central Government for the potential, advantages and efforts of the province in the process of tourism development. This is also a great responsibility, requiring synchronous and methodical preparation, with innovative thinking and creative ways of doing things.
Ms. Lich emphasized: "Gia Lai Day in Hanoi today is a vivid proof of the spirit of proactively connecting, promoting and advertising the local image; and at the same time sending a clear message about a dynamic, friendly, rich in identity Gia Lai, ready to integrate and ready to welcome domestic and international tourists on the journey towards the National Tourism Year 2026".
Ms. Dang Huong Giang - Director of Hanoi Department of Tourism - assessed that Gia Lai Day in Hanoi is an important highlight, contributing to bringing the image of Gia Lai closer to people and tourists, and the capital's tourism business community.
The Hanoi Department of Tourism is ready to coordinate with Gia Lai province to build tours, routes, cultural, ecological, resort, and experiential tourism, connecting the capital with Gia Lai and provinces and cities in the South Central Coast Central Highlands region. Thereby, creating more added value for local products, bringing richer experiences to tourists, Ms. Giang said.
At the Tay Ho creative cultural space - Trinh Cong Son street, visitors can participate in learning and experiencing unique activities such as: Central Highlands gong culture; Hat Boi (Tuong) and martial arts of Binh Dinh; handicrafts; musical instruments of Central Highlands ethnic groups... Besides, learn about typical OCOP products, local specialties; enjoy and experience Gia Lai specialty coffee...
At the Hat Boi mask booth, visitors can listen to artisan Tran Ngoc Van (61 years old, Gia Lai) tell about the origin and development process of the traditional Hat Boi profession in Gia Lai and the South. At the same time, visitors have the opportunity to experience making Hat Boi masks with many different sizes and colors.
The artisan shared: "Through cultural activities and events, I want to contribute to telling stories about my homeland, so that today's youth know more about Hat Boi heritage. Thereby, arousing passion for traditional art and fine arts for today's young generation".
In 2026, Gia Lai sets a target of welcoming 15 million visitors, with total revenue from tourism reaching about 35,000 billion VND. These are not only specific targets, but also a measure of the effectiveness of the process of transforming potential into value, turning resources into products, and turning advantages into driving forces for socio-economic development.
Gia Lai after the merger owns a large development space, from the highlands to the sea and islands, creating a special advantage for tourism development, with diverse experiences and inter-regional products.
Gia Lai Day in Hanoi is an opportunity for Gia Lai province to introduce the potential, strengths and typical tourism products of the province. At the same time, it sends a message about a dynamic, friendly, rich in identity Gia Lai, ready to integrate and welcome domestic and international tourists on the journey towards the 2026 National Tourism Year.
