Mr. Hoang Quoc Hoa - Director of Vietnam Tourism Information Center, assessed that digital transformation of the tourism industry is currently one of the focuses in developing national tourism.
Digital transformation in the tourism industry is the transition from traditional business and marketing models to more modern business models that focus on enhancing tourist experiences according to a data-driven digital value chain model.
Thanks to that, visitors will experience convenient, classy and memorable resort and entertainment services.
Accordingly, as technology plays an increasingly central role in life, social networks will become an increasingly important part.
Most recently, a social network called Xintel introduced by Pi Gaming Company Limited will help tourists pay for tourism services quickly, bringing convenience in experiencing cultural tourism of each country.
With the aim of attracting international tourists to Xintel and contributing to promoting the image and enhancing the value of Vietnamese tourism, the Xintel social networking platform also brings practical benefits to businesses and the digital economy to eliminate language barriers with AI translation, while helping international tourists easily communicate and experience local culture in the most authentic way.
The Xintel social networking platform is also one of the platforms that contributes a lot to the national digital transformation of the tourism industry. All are connected through a technology platform that creates thousands of flexible jobs according to their strengths and abilities.
Mr. Ha Ngoc Anh - Former Deputy Head of the Central Mass Mobilization Committee - Group Advisor, affirmed that in the era of digital development, the tourism industry in recent years has been closely monitored and directed by the Government, and is also a bright spot of the tourism industry in 2024. Digital transformation work is also clearly stated to ensure synchronization of digital transformation nationwide.
