On August 29, within the framework of the National Achievements Exhibition, a workshop on "Vietnam - New Destination for the Future of Asian Exhibitions" took place.
Speaking at the workshop, Mr. Ho An Phong - Deputy Minister of Culture, Sports and Tourism, commented: "The exhibition and fair industry has become one of the important driving forces to promote economic growth, cultural exchange and international cooperation. This is a field that directly connects businesses, markets, consumers, and is also a bridge between knowledge, technology and creativity".
According to the Deputy Minister, the exhibition industry in Vietnam not only has the main task of connecting trade, but is also closely linked to the development of cultural industries, entertainment industries, and tourism. Exhibition events are also a space to spread cultural identity, inspire creativity, and thereby expand investment cooperation.
The Deputy Minister of Culture, Sports and Tourism said that in the coming period, the Ministry of Culture, Sports and Tourism will continue to accompany businesses to implement some major orientations in the exhibition industry.
Accordingly, the Culture, Sports and Tourism sector aims to develop the exhibition industry in conjunction with the cultural and entertainment industry ecosystem, making the exhibition a place for creativity, art, technology and trade.
Promote tourism promotion through large-scale international tourism fairs, integrate exhibition events with promoting the image of the country and people of Vietnam, thereby attracting international tourists and expanding the market.
Developing modern, continental exhibition centers such as the Vietnam Exhibition Center (VEC), with enough capacity to host international-level events, and at the same time having a supporting service infrastructure system, especially in the field of MICE tourism, consider this a strategic direction to improve quality, increase value and affirm the Vietnamese tourism brand on the world map.
Promote public-private cooperation, encourage businesses to organize events, domestic and foreign investors to participate with the Government in building the brand "Vietnam - Exhibition Destination of Asia".
Meanwhile, Mr. Vu Ba Phu - Director of the Trade Promotion Agency (Ministry of Industry and Trade) emphasized: "F fair and trade exhibition are a direct and effective bridge between businesses, between businesses and customers. This is also the fastest and most sustainable form of trade promotion".
In this process, the Trade Promotion Agency always cooperates closely with domestic and foreign exhibition centers. In particular, we have a long-term, effective cooperative relationship with the Vietnam Exhibition Center (VEC) (formerly the National Exhibition Center).
According to the Trade Promotion Agency, every year, the Ministry of Industry and Trade spends up to millions of USD to support industries participating in international trade exhibitions.
In reality, domestic trade promotion activities are increasingly effective, when compared to the expensive costs and complexity of participating in international events abroad.
Organizing seminars and exhibitions in Vietnam not only helps domestic enterprises have the opportunity to meet international partners, but also creates conditions for many foreign enterprises to learn about the Vietnamese market.
In addition, accompanying service industries such as tourism, hospitality, restaurant, media, advertising, etc. also benefit directly, forming an economic value chain, contributing significantly to the development of the Vietnamese exhibition industry.
According to Ms. Pham Thai Ha - VEC CEO, the establishment of the National Exhibition Center (VEC) in Hanoi is considered an important milestone.
In a short time of operation, VEC has proven its organizing capacity by continuously welcoming large-scale cultural and commercial events with tens of thousands of people.
According to quick statistics, on August 28, the National Achievement Exhibition with the theme "80 years of independence - freedom - Happiness" attracted a record number of visitors with about 230,000 visits on the first day alone.
It is expected that by the end of September 5, the total number of visitors can reach 1.9 million people.
