According to the 2026 Summer Travel Trends Report released by Coc Coc, in the period from May 1 to July 20, Ha Long Bay topped the list of domestic destinations most searched. Followed by Phu Quoc (An Giang), Da Lat (Lam Dong), Nha Trang (Khanh Hoa), Quan Lan (Quang Ninh), Cat Ba (Hai Phong), Phu Quy Island (Lam Dong), Hue, Quy Nhon (Gia Lai) and Ba Den Mountain (Tay Ninh).
The results show that sea and island destinations continue to dominate in the summer tourist season. In addition, the presence of Da Lat, Hue and Ba Den Mountain reflects the trend of tourists expanding their experiences to natural, cultural and short-day resort types.
In more than two months, Coc Coc recorded about 63.8 million searches related to tourism. Three keyword groups including travel, domestic destinations and accommodation accounted for 93.8% of the total search volume. In which, the keyword group about travel accounted for the largest proportion with 47.9%, followed by domestic destinations (25.8%) and accommodation (20.1%).
The most searched keywords mainly relate to airlines, online travel service booking platforms and passenger transport businesses. Vietjet, Agoda, air tickets, Traveloka, Booking, Vietnam Airlines, Phuong Trang, Vexere and the keyword "hotel" are all in the most interested group.
Data also shows that many destinations recorded strong growth in search volume compared to the same period in 2025. Ha Giang (Tuyen Quang) leads with an increase of 220%, followed by Quang Binh (Quang Tri) increasing by 104% and Phu Yen (Dak Lak) increasing by 100%.
In addition, Can Tho and Thai Binh (Hung Yen) increased by 47% and 45% respectively, while Thien Cam (Ha Tinh), Quang Tri, Phu Quoc (An Giang), Dong Do Lake (Hanoi) and Van Don (Quang Ninh) increased by 24-36%.
In the aviation sector, the flight search feature on Coc Coc recorded about 246,000 searches, an increase of 57% compared to the same period last year. The Can Tho - Hai Phong route had the highest increase, up to 2,800%. The keywords "to Thailand" and "Hanoi - Quy Nhon" also increased by 2,138% and 1,169% respectively.
For accommodation, brands such as Muong Thanh, Vinpearl, Flamingo, FLC, Amanoi and Centara are in the most searched group. Among them, the keyword "booking Da Nang hotel" increased by 629%, "Saigon Ha Long hotel" increased by 317%, "Sa Pa hotel" increased by 300%, and "Phu Quoc hotel" increased by 205%.
The report also noted that Traveloka, Mytour, Agoda, Booking and Klook are travel websites with high user access. Vietnam Airlines, Vexere, Vietjet Air and Tripadvisor are also in the top 10 most used platforms.
Besides the demand for long-day travel, short-day entertainment activities also attract attention. Suoi Tien, West Lake Water Park, aquariums in Hanoi and some local water parks are in the keyword group with outstanding search volume.
