With numerous synchronized solutions, from the beginning of the year to date, Yên Bái has become an attractive destination for a large number of domestic and foreign tourists.
The units and localities on the territory of Yên Bái have actively promoted the implementation of the 2024 Tourism Development Plan; implemented the "Yên Bái Green Tourism" movement in 2024; the Plan to organize major holiday celebrations and develop tourism in 2024, implemented activities for linked cooperation in developing tourism in the expanded Northwest region and TP. HCM.
At the same time, they have actively introduced and promoted attractive tourist destinations and distinctive tourism products of Yên Bái to attract domestic and international tourists, create livelihoods for local residents, and contribute to the development of the economy and society.

Thanks to the construction of diverse tours and tourist routes, the number of visitors to Yên Bái has increased steadily over the years. Specifically, in the first 7 months of 2024, the total number of domestic and international tourists visiting Yên Bái is estimated to be 1,445,395; the revenue from tourism activities is estimated to be 11.83 billion VND, up 26.6% from the same period in 2023.
It is projected that in 2024, Yên Bái will strive to welcome 1.7 million domestic and international tourists, including 300,000 international tourists; the revenue from tourism activities will reach 15 billion VND.
From the beginning of the year to date, Yên Bái Province has developed over 50 tourism tours serving domestic and international tourists, including notable examples such as: "Luxurious vacation amidst the Northwest mountains" (Yên Bái City - Nghĩa Lộ - LeChamp - Suối Giàng); "Healthy body - peaceful mind" (Yên Bái City - Đền Đông Cuông - Phong Dụ Thượng); "Travel far to return" (Yên Bái City - Nghĩa Lộ - Trạm Tấu)...