More than 1 million visitors to the Binh Ngo 2026 Tet Book Street Festival

MAI ANH |

Ho Chi Minh City - After 8 days of Tet, the Binh Ngo Tet Book Street Festival closed, recording many unique cultural imprints.

This is the first year the festival is held simultaneously at 3 locations: Le Loi street (Saigon ward), New City Park (Binh Duong ward) and the Revolutionary Traditional House area (Vung Tau ward); expanding the scale to reach readers with a total area of more than 13,600 m2. Each location of organization and festival creates its own highlight.

In Saigon ward, the heritage space "Bamboo forest telling stories" leaves many impressions with its eye-catching form and displaying many precious publications about the life and career of President Ho Chi Minh and historical milestones. Highlights in Binh Duong ward area are the Spring newspaper exhibition space, the Ong Do corner giving letters, the reading and storytelling playground for children...

Vung Tau ward area is unique with documents about local struggle traditions, marine economic achievements, foreign affairs propaganda about sea and islands...

Không gian giao lưu sách quốc tế, sách quý thu hút nhiều độc giả. Ảnh: Mai Anh.
International book exchange space, precious books attract many readers. Photo: Mai Anh.

The difference of the 2026 Book Street Festival also lies in the diversity in the forms of book donation. People can receive "book lucky money" in 3 ways: scanning barcodes to receive spoken books, receiving books through meaningful book ATMs and giving directly. Nearly 2,000 copies of books, newspapers, and magazines have been given to people in 3 areas as meaningful intellectual lucky money gifts.

From attractive activities, the festival welcomed over 1 million visitors at all 3 locations. Total revenue after 8 days of operation reached nearly 8.2 billion VND. Many units achieved good growth, showing that purchasing power and reading culture demand at the beginning of the year are very positive.

Các ấn phẩm bán chạy được ghi nhận gồm: Việt Nam đẹp nhất có tên Bác Hồ (bản tiếng Anh); Tuổi thơ ở Đông Dương; Lịch sử Việt Nam bằng hình... Ảnh: Mai Anh.
Best-selling books at Binh Ngo Tet Book Street include: The most beautiful Vietnam with Uncle Ho's name (English version); Childhood in Indochina; History of Vietnam in Pictures... Photo: Mai Anh.

The response of a large number of readers shows that the Binh Ngo 2026 Tet Book Street Festival has initially completed its mission of opening spring with knowledge, continuing the journey to become a cultural rendezvous for people every spring.

MAI ANH
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The mascot "Binh Ngo vươn mình" at the 2026 Tet Book Street

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The mascot is placed in the spring grand scene area of Le Loi Book Street (HCMC), sending a message of perseverance, striving and the power of knowledge.

The mascot "Binh Ngo vươn mình" at the 2026 Tet Book Street

MAI ANH |

The mascot is placed in the spring grand scene area of Le Loi Book Street (HCMC), sending a message of perseverance, striving and the power of knowledge.

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