Happy Tet" spreads the spirit of sharing, not leaving anyone behind in the moment of reunion. After three seasons of implementation, the program has become a familiar activity every Tet, contributing to bringing practical encouragement to many disadvantaged families.
This year, "Tet Happiness" season 4 has the theme "Warm Tet - Spreading Kindness", within the framework of the Miss World Vietnam 2025 contest.
Sharing about the program, CEO Pham Kim Dung said: "A complete Tet season starts from the most attentive and practical care. We believe that each sharing action, no matter how small, contributes to creating a full and warm spring for the community.'Happy Tet' is the bridge for kindness to spread more deeply.
Happy Tet" season 4 deploys a series of practical activities, focusing on supporting poor workers, children and the elderly in difficult circumstances. Prominent is the "Giving Tet of Love" program with a 0 VND Tet fair, providing free essential necessities, and at the same time giving 1,200 Tet gifts to vulnerable groups.
In addition, the "Green Chung Cake - Peaceful Tet" activity is imbued with traditional values when gathering a cast of beauty queens, runners-up, and artists to wrap Chung cakes and Tet cakes together. Meaningful cakes will be sent to poor families, lonely elderly people and children in the locality, contributing to preserving the beauty of traditional Tet culture and creating a community-connected atmosphere.
In particular, the program also organizes "Union member bus trips", supporting free bus tickets for 100 households in difficult circumstances to return to their hometowns for Tet in Gia Lai, Dak Lak and Ca Mau provinces.
Like previous seasons, the program continues to have the participation of Ms. Pham Kim Dung, director Hoang Nhat Nam, Miss Ha Kieu Anh and more than 20 beauty queens, runners-up, and male champions such as Luong Thuy Linh, Le Hoang Phuong, Bao Ngoc, Y Nhi, Que Anh, Kieu Duy, Tuan Ngoc... and many guest artists.
Happy Tet" season 4 will take place on February 9, 2026.
