After two successful seasons, the contest returns with the spirit of promoting culture, education and tourism - the core values that have made Miss Charm's mark on the international beauty map.
Before that, Tan Son Nhat airport became more vibrant when the contestants arrived in Ho Chi Minh City one by one. The radiant smiles and excitement when coming to Vietnam created an energetic atmosphere before the competition. After a break, the contestants attended the ribbon handing ceremony and the celebration party on the evening of November 29 - the event marking the official competition journey.
This year, Miss Charm welcomed 39 beauties from many continents. During the two weeks, the contestants will experience culture - tourism in Can Tho and Ho Chi Minh City. According to the organizers, the biggest goal of the 2025 season is to make beauty, kindness and knowledge a bridge to introduce the image of Vietnam to international friends.
Miss Charm 2025 will enter an important stage with the semi-final night on December 9 and the final night on December 12 in Ho Chi Minh City. The two previously crowned beauties - Luma Russo (Brazil, 2023) and Rashmita Rasindran (Malaysia, 2024) - both made their mark with community projects, showing the sustainable development orientation of the contest.
This year, Vietnam's representative is Mai Ngo, born in 1995, with many years of experience in modeling and beauty pageants. She said that the goal is not only to achieve achievements for the country but also to spread the image of a modern, resilient and humane Vietnamese woman. The presence of Mai Ngo is expected to continue Thanh Thanh Huyen's Top 20 achievements (2023) and Quynh Nga's 2nd Runner-up title (2024).
The experiential activities in Vietnam are designed to help contestants feel the depth of indigenous culture, from daily life to natural landscapes. The organizing committee expects each contestant to bring a personal story about Vietnam - close, emotional and full of identity.
