theme Song - the main product launching the new season of the show Em xinh say hi is the first "shooting" of creativity director Kye Nguyen. He is the one who guides the entire fashion orientation, from ideas, visual scenes to December each outfit in a strategic spirit.
Unlike the individual role of an artist's "stylist", this time Kye Nguyen affirmed: "I do not build an image for one person - I build an image universe for the whole generation."
Kye Nguyen emphasized: Fashion Director is the one who establishes the overall concept, scenery, visual system, moodboard orientation, end-of-life image approval but does not directly styling each artist.
Kye Nguyen works with artists as overall orienters to ensure the visual seamlessness of the product.
It is known that the consistent idea of the MV is called E.M.I.S.S.A.R.Y - a visual value system of 5 "aura" representing different versions of modern Asian women: divine - pure, as luxurious as the light from the sun. Rebel - fierce, bold, leading the trend of breaking the framework. Mystic is full of depth, surrealism and touches the inner soul. Playful - free, creative, youthful and radiant like endless joy. Hype - modern, outstanding, street-oriented, strong but not lost feminine.
The MV's fashion orientation is divided into 10 visual scenes, each scene symbolizes an aesthetic setting. There, fashion does not follow music but goes hand in hand, leading the story. All are expressed through details such as modern protective belts, flared dresses combined with motorcycle leather shirts... highlighting the strong, proud and individual female power.
I dont do fashion to keep up with the trend. I do fashion so that others want to catch a trend that I have never seen before. Kye Nguyen.
