After his debut personal live concert, RHYDER quickly became the focus of attention on social networks with a series of positive feedbacks from the audience. However, what is worth mentioning is not the scale of the program, but the way the 25-year-old male singer shows maturity in professional thinking.
In the context of the increasingly competitive Vietnamese music market, RHYDER is seen as one of the GenZ faces with a clear orientation. He pursues modern music colors, combining storytelling in lyrics and images, while focusing on overall experience instead of just focusing on a single song.
Previously, the male singer's minishow "Secret Project" was quickly sold out, showing the attraction in the live performance space. The album TRAP also contributed to helping RHYDER consolidate its position in the group of young artists, when continuously experimenting with new music materials.
The noteworthy point is that RHYDER does not follow the "safe" path that is popular with many young artists. Instead, he chooses to invest long-term in his image and products, aiming to build a sustainable personal brand. This meticulousness is shown throughout the projects, from music, stage to interacting with the audience.
In addition, the combination with many young artists such as Phap Kieu, Duong Domic or Phuong My Chi also shows open thinking, willingness to connect and create resonating products in the GenZ community.
Experts believe that RHYDER's initial success reflects the new trend of Vpop, when young audiences are not only interested in the melody but also focus on the artist's experience and personality. An artist who wants to go far needs to gather many factors: music, image, story and emotional connection ability. From this perspective, RHYDER is gradually meeting those criteria. Although it still needs more time to affirm its solid position, what the male singer has shown shows the potential to become a typical representative of the new generation of artists.
From a face emerging from music playgrounds, RHYDER is gradually building his own journey. And after the LUMINARHY milestone, the story is no longer just a performance night, but a way a young artist is seriously redefining his path in the entertainment market.
