Dinh Thi Hoa - Miss Vietnam Tourism Ambassador 2024 - becomes Communications Ambassador for Buon Ma Thuot Coffee Festival 2025. The beauty from Dak Lak is trying to promote Vietnamese coffee to the world.
mission of promoting Vietnamese coffee
Dinh Thi Hoa's childhood was associated with the days she sat on a tractor carrying her parents to the fields, struggling to take care of each coffee plant. She always understands the hardships of farmers and cherishes each coffee grain that is considered the "black pearl" of the Central Highlands.
The days of petitioning each red ripe coffee grain after each harvest help her clearly understand the value of sparing in her labor results. Although she has traveled to many new lands, she still maintains her love for the red land of basil.
Lessons from her parents' coffee production days have become a guideline, guiding her on her journey to conquer her dream.
She hopes to not only export coffee to the world but also bring the world to Buon Ma Thuot - the birthplace of famous Robusta beans.
Through media and events, she hopes to spread the image of Vietnamese coffee. Coffee is not only a drink but also a symbol of the endurance and resilience of the Central Highlands people.
Coffee is not simply an agricultural product, but also the pride of the country. I want to help international friends understand that each cup of Buon Ma Thuot coffee carries a story about diligent farmers, about the fertile red basalt land, and about the journey to preserve and develop the Vietnamese coffee brand, Miss Dinh Thi Hoa shared.
Hope to contribute to the sustainable development of coffee
With Miss Dinh Thi Hoa, she realized that she had to not only promote her brand but also convey the message of sustainable development of the Vietnamese coffee industry.
She believes that to make Buon Ma Thuot coffee reach further, it is necessary to focus on sustainable farming. The application of water-saving irrigation technology, organic planting... will help protect the environment and reduce the impact of climate change.
According to Miss Dinh Thi Hoa, improving quality is also an important factor. Instead of exporting raw coffee, it is necessary to invest in deep processing, developing specialty coffee lines to increase value.
In addition, promoting coffee tourism will help Buon Ma Thuot become an attractive destination. Here, visitors can directly harvest, process and enjoy cups of flavorful coffee right in the garden.
With the theme "Buon Ma Thuot - World Coffee Destination", Dinh Thi Hoa hopes that not only Vietnamese coffee cups will appear at international banquets, but Buon Ma Thuot will also become an un missed destination for coffee enthusiasts.
From a girl growing up in coffee gardens to Miss and Media Ambassador, Dinh Thi Hoa represents the beauty of Vietnamese women. She is also a symbol of a young generation full of responsibility for her homeland.
With love and deep understanding, she always strives every day to bring the Vietnamese coffee brand far. She hopes to contribute to the sustainable development of coffee as well as affirm Buon Ma Thuot's position on the world coffee map.
