Mondelez Kinh Do launched a familiar communication campaign "Seeing Kinh Do is seeing Tet", affirming its brand position associated with Vietnamese Tet through the Kinh Do Loc 2026 Tet gift set, inspired by the words "Loc", red and yellow packaging, symbolizing luck, fullness and a smooth start.
The list of Tet gifts has been expanded with more than 30 sets of products, carefully invested in design and content, meeting diverse gift needs.
The Golden Lotus Carries the message "An Khang - Golden Lotus", the highlight is LU Choco Lava cookies and Solite sponge cake with mango flavor, new flavor, exclusive for the 2026 Lunar New Year.
Vinh Hoa engine is a high-end version, elegant green, exclusively distributed on e-commerce channels.
Red Phu Quy and yellow Phu Quy luxury cars have traditional Tet colors, suitable for giving to family and partner.
At the same time, Kinh Do continues to accompany Saigon Co.op in implementing the "Happy Bus trip" program, bringing 900 disadvantaged workers back to their hometowns to celebrate Tet on 20 0 VND bus trips.
