Spending on high-end products and services is increasing: Vietnamese consumers are increasingly prioritizing high-end experiences, from travel, shopping to healthcare and cuisine, paying more attention to payment cards with privileges related to tourism.
Trend to prioritize digital and instant experience: Users want quick, uninterrupted payments on all devices and platforms.
Multi-currency cards and e-wallets are becoming increasingly popular: Vietnamese people are approaching the use of multi-currency cards and e-wallets for daily spending needs and also when traveling abroad, while credit cards are still the top choice for large expenses.
Young people with high incomes and family preferences lead the trend: This group of people is promoting growth in digital payments and overseas travel.
Need for smooth, multi-platform cross-border payments: Vietnamese people expect safe and convenient payment solutions that can be used anywhere – domestically, online and abroad – allowing for real-time spending management.
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