In response to the Prime Minister's Project "Supporting the National Innovation and Startup Ecosystem to 2025" (Project 884), the program "The K - Vietnam Dream 2024" was held for the first time in Vietnam to search for and honor individuals with the ability to inspire ( KOLs - Key Opinion Leaders) and those who test, give recommendations and honest opinions to products ( KOCs - Key Opinion Consumers), with the potential to create influence in the field of e-commerce.
Accordingly, through 2 selection rounds: Casting and Recording, contestants will have the opportunity to approach diverse challenges, thereby developing new ideas and unique ways of communicating and interacting with customers.
With the goals of sharing skills for celebrities, influential professionals in society, experienced consumers (KOL/KOC) in cooperating to introduce products and services to businesses; Supporting localities, small and medium enterprises in Vietnam to build brands, promote and consume products, especially OCOP products...
From there, create jobs, create high-quality human resources in the field of online business for businesses.
Mr. Pham Quoc Thang - Deputy Editor-in-Chief of VTV Times said: "We believe that the program will receive everyone's response and create a stronger influence for the innovative startup movement, especially among young people."
Mr. Han Van Cau - Chairman of VINCENT Holding shared: “We hope that the program is both a journey of searching, bringing new generation Sales Ambassadors the opportunity to learn, improve skills and ethics to develop themselves, improve work efficiency; and also an opportunity for businesses to promote products and services to attract investment, develop production, supply, and smart consumption through e-commerce nationwide”.
"The K - Vietnam Dream 2024" is co-organized by VTV Times and VINCENT Holding Joint Stock Company and published on VTV e-newspaper and social networking platforms.
