On the evening of July 22, Ai Phuong officially released the song "Gentle and Gentle" on digital music platforms. This is the opening product for a long-term music project that the female singer has cherished for many years, and also marks a shift in artistic orientation.
Different from the image associated with previous ballads, Ai Phuong first tried her hand at Afro Pop material combining Latin inspiration and US-UK music. The song was composed by herself after a period of looking back at herself, aiming for a healing message, welcoming life with positivity and gentleness.
The noteworthy point of the project is the appearance of Rachel P - the name Ai Phuong uses to refer to the performance-oriented music aspect, Latin energy and personality that she said has always existed in her.
The female singer affirmed that Rachel P is not a new stage name or a "makeover", but the time she decided to be honest with her inherent artistic nature.
Rachel P is like another musical'personality' that has existed inside me. I love Latin music, dance and stage for a long time. This is just when I feel confident enough to introduce that human part to the audience," Ai Phuong shared.
In terms of images, the MV "Gentle and Gentle" is made in a performance style combined with many visual symbols. In the MV, Ai Phuong transforms into a female priest, carrying out a journey connecting with the goddess as a metaphor for the process of exploring and rekindling the inner self. The image flow changes from cold colors to brilliant yellow, symbolizing change and a new beginning.
The song also opens up an art world with a fantasy color built by the crew throughout the project, inspired by ancient civilizations to tell the story of each person's journey of maturity.
