Not only bringing joy through a series of meaningful activities, the campaign continues to evoke good cultural values, encouraging wonderful connections between families, friends... through the thoughts shared.
This year, Coca-Cola becomes a bridge to help people convey their thoughts to their loved ones in their own way, beyond the limits of standard New Year wishes.
Coca-Cola will launch a unique online platform, with an eye-catching interface, where people can send New Year wishes to their loved ones with simple operations.
In addition, Coca-Cola introduced a special Tet packaging design, keeping the brand's signature Golden Swallow symbol every Tet holiday, combined with brilliant fireworks symbolizing joy and prosperity,...
Mr. Le Trung Tin - Marketing Director, Coca-Cola Vietnam - shared: "With more than 30 years of accompanying Vietnamese families every Tet holiday, Coca-Cola believes that the spirit of connection will create miracles for the festive season. As a bridge, Coca-Cola hopes that the heartfelt wishes expressed will make the Tet At Ty of every family more special. Through the Tet 2025 campaign and a series of meaningful activities, we hope to contribute to bringing a spring full of prosperity, love and connection to millions of Vietnamese families."
