The MMA Smarties Awards, organized by the Mobile Marketing Association (MMA), honors marketing strategies with the best innovation and leading the way.
This major win affirms Coca-Cola’s commitment to delivering effective marketing campaigns that combine creativity and technology, putting the customer experience at the heart of initiatives such as Foodmarks.
Launched in March 2024, “Coca-Cola Foodmarks - Top stories, good stories” is a platform to promote street food stalls in Vietnam by connecting Coca-Cola, eateries, consumers and content creators.
Participating in Coca-Cola Foodmarks are restaurants with delicious quality food, clean space, attentive service recognized by the culinary community. These locations contain inspiring culinary stories from dedicated chefs, unique ingredients and recipes, or traditional restaurants.
Restaurants appear on the Foodmarks campaign landing page. Coca-Cola recommends them to users based on geographic data. Users and content creators share stories and increase awareness of the restaurant.
