The event attracted hundreds of marketers and senior leaders, with many in-depth discussions about the potential of elevator media as well as the ability to enhance brand awareness of this advertising channel.
The first forum on digital elevator communication organized by MMA Global in Vietnam aims to update the latest trends in the digital out-of-home (DOOH) advertising industry, helping Vietnamese advertisers access advanced marketing solutions, enhance influence and brand value.
Some of the most anticipated topics and sessions include global perspectives on digital elevator media in the Indian market, and the future of shopping as it pertains to this form of advertising. In addition, speakers will delve into understanding consumer behavior in the elevator advertising environment, successful examples, and how DOOH can grow dramatically in the near future.
Attending the event were many speakers and leaders with strategic vision from leading agencies and brands such as Chicilon Media, Group M, Omega, ADK Group Vietnam, BlueMedia Vietnam, Glocal Bridge, The Trade Desk, NielsenIQ, Suntory Pepsi Co, The Group brand Rox.
