With a significant increase from just 53 partners last year, the campaign celebrates the rich cuisine and diverse styles that small-scale eateries and restaurants across Southeast Asia are contributing to.
The partners selected for this campaign are small restaurants and eateries that consistently meet the diverse culinary needs of local people every day. They also represent positive contributors to the vibrant economic landscape of Southeast Asian markets.
Mr. Ma Tuan Trong, Commercial Director, Grab Vietnam, said: “Grab is committed to driving growth in Southeast Asia and Vietnam in particular, by improving economic capacity for everyone and providing growth opportunities for even the smallest businesses. Through campaigns like this, we hope to level the playing field and create conditions for merchant partners to make their mark beyond the local scope. We are very proud that Vietnamese brands have had the opportunity to appear alongside culinary representatives from the entire region, creating a foundation for them to promote their brands to international tourists and grow stronger.”
This year, 6 Vietnamese business partners are promoted on the Nasdaq building including: MayCha Milk Tea, Bach Khoa Pot Rice, Soumaki, ToCoToCo, Pho Chao, The 350F Dessert & Coffee.
