Sales of Vietnamese enterprises grow steadily
On November 6, at the Vietnam Exhibition Center (Dong Anh, Hanoi), Amazon Global Selling held the largest-scale 2025 Annual Conference ever in Vietnam with the theme "Technology Breakthrough - Global Export Breakthrough".
According to Amazon, in the volatile global trade picture, Vietnam is emerging as a "bright spot in the new world". With rapid digital transformation, a dynamic business environment and a strong export-oriented economy, Vietnam is getting closer than ever to the position of a smart manufacturing and export center of Southeast Asia.
Notably, Vietnamese enterprises will show stable growth in 2025. According to data from Amazon, as of July 31, 2025, the number of products sold by Vietnamese sales partners has increased by nearly 35% compared to the same period last year. This growth rate shows the growing role of global B2C e-commerce as an emerging export channel of Vietnam.
Top 5 best-selling product lines of Vietnamese sales partners on the Amazon e-commerce platform include: home, kitchen, health and personal care, fashion, beauty - still maintained stability in 2025, reflecting Vietnam's inherent production strength.
Speaking at the conference, Mr. Larry Hu - Director of Amazon Global Selling Southeast Asia assessed - with a rapid digital transformation process and a strong export-oriented economy, Vietnam is in a perfect position for e-commerce export growth.
" Amazon has been building a platform to support Vietnam's rise in the global e-commerce sector. Amazon's comprehensive innovative solutions and technologies will help Vietnamese enterprises turn their strengths into sustainable success globally, contributing to realizing the vision of digital transformation and developing high-quality exports of the country" - Mr. Larry Hu informed.
Making Vietnam a high-quality e-commerce export center
At the conference, Amazon Global Selling Vietnam announced its key strategy for 2026, with a vision to go further: To turn Vietnam into a high-quality e-commerce export hub in Southeast Asia, where Vietnamese goods are not only present, but also position new values on the global economic map.
The highlight is the Amazon Global Logistics (AGL) program, making Vietnam the second country in the world to be chosen as an FBA starting point, allowing domestic businesses to deliver directly to the Amazon order completion center network in the United States.
This not only helps reduce logistics costs, but also redefines Vietnam's export capacity: From "handmade international goods delivery" to "technology export - digital logistics".
If previously, Vietnamese goods were known for their cheap prices and productivity, now, Amazon aims to reposition the image of Vietnam as a source of creative, high-quality and brand-name products.
This strategy does not stop at sales support, but extends to brand building, marketing support, product improvement and connection with global customers. Made-in-Vietnam is redefined as no longer a label of origin, but a declaration of quality, creativity and the spirit of integration of the Vietnamese people.
In addition, promoting the transformation of artificial intelligence in exports. Amazon pioneers in integrating AI technology into the entire export value chain - from manufacturing, operations to marketing. New toolkits such as Seller Assistant, product Opportunity Explorer, Enhance My Listing and Ads Creative Studio help Vietnamese businesses analyze the market, optimize operations and improve communication efficiency.
