This is a prestigious award, organized by Enterprise Asia - Asia's leading non-governmental organization for Enterprises and Entrepreneurs. The APEA Award promotes the spirit of innovation and promotes sustainable growth of businesses in the region.
The spirational Brand Award category is awarded to businesses with product or service brands that inspire or positively influence the community and are supported by consumers.
One of the factors that helped Logitech conquer the main judges was the campaign to launch POP Icon Keys products in October 2024, when Logitech joined hands with Clinique - a high-end cosmetics brand of Estee Lauder Group (USA).
The combination of rat products, POP Icon keyboards with the corresponding color palette of Clinique products (white, pink, orange, black) has created unique product pairs, bringing a harmonious experience between technology and personal style.
From the first steps with the launch of the new pastel pink color of Logitech's world- best-selling product in early 2020, to the POP Keys mechanical keyboard in early 2022, Pebble 2 Series in September 2023, POP Icon Keys in October 2024 - all of which demonstrate strategic consistency and thorough investment in the lifestyle industry.
One of the factors that strongly scored the award judges was the Friday Wellness campaign for activities to raise awareness of mental and physical health.
The campaign was accompanied by the non-governmental organization Global Wellness Day, and Henri Hubert, the representative of the organization in Vietnam, directly reflected Logitech's product design philosophy of taking comfort as the top factor.
