On December 7-8, the 12th International Food Festival took place at the Diplomatic Corps Area, Hanoi. This is an annual event on culture - cuisine - international diplomacy with the participation of embassies of countries, foreign cultural centers, local foreign affairs departments, and the support of businesses, associations, sponsors and agencies under the Ministry of Foreign Affairs.
With the theme Gastronomy of Unity - Connecting Cuisine, the 2024 International Food Festival brings together more than 130 booths, opening up a colorful culinary cultural space.
Diners were able to participate in promotional activities and impressive culinary experiences performed by Vietnamese artisans and professional chefs along with foreign guests, such as giant banh mi served with Chin-su chili sauce, Northwest banh chung from Thai Hai village, 12-meter long colorful pho rolls, etc.
Chin-su's booth attracts visitors
As the main sponsor of the 12th International Food Festival, Masan Consumer Corporation (Masan Consumer) brought its prominent domestic and international brand, Chin-su. This appearance of Chin-su has attracted great attention as the brand has continuously left its mark on the international culinary map.
As the leading consumer goods company in Vietnam, famous products of Masan Consumer Goods Joint Stock Company such as Chin-su chili sauce, Nam Ngu fish sauce, Vinacafe coffee, Omachi noodles... are present in more than 20 countries and territories around the world.
Last November, Chin-su chili sauce made domestic users extremely excited when it appeared on giant advertising billboards on busy streets in Korea and Japan such as Myeongdong (Seoul) and Dotonbori (Osaka). This created a strong effect, attracting many visitors to check-in, the hashtag #Chinsujapan or #Chinsukorea also spread on social networks, affirming the mark on Chin-su's Go Global - Around the World journey.
Present at the event early, Ms. Anna from Türkiye shared: “Thanks to coming here, I have enjoyed many dishes from countries that I have not had the opportunity to visit. In particular, I was extremely excited to visit the Chin-su booth to try Chin-su Sriracha chili sauce. A friend of mine who traveled to Japan said that this product is quite popular with the Japanese. And indeed, the spicy taste of Chin-su Sriracha chili sauce makes any dish more delicious.”
Contribute to promoting Vietnamese cuisine
Masan Consumer's participation in the International Food Festival not only contributes to honoring the unique flavors of Vietnamese spices but also introduces the image of Vietnamese cuisine to friends around the world. With the strategy "Go Global - Make Vietnamese Foods Global Foods", Masan Consumer has been constantly making efforts to widely promote products around the world, thereby elevating Vietnamese cuisine in the international market.
Raja - the owner of a Pakistani stall and the Nan n kabab restaurant chain in Hanoi - shared that after 19 years of living in Vietnam, he has noticed similarities in the way spices are used to prepare Vietnamese dishes and his homeland's dishes. According to him, the International Food Festival is a great opportunity to connect the culinary cultures of countries, while helping foreigners like him discover more about the richness of Vietnamese spices and cuisine.
"Vietnamese or Pakistan all use spices in cooking to make the unique flavor of the dish. I used to make Pakistan with Vietnamese spices, even making Vietnamese beef with pakistan's spice and all received many compliments.
It can be said that the 2024 International Food Festival has become a memorable event with many good impressions. Speaking at the event, Ms. Pauline Tamesis - United Nations Resident Coordinator in Vietnam - shared: "This event has connected people from many different cultures through the common language of cuisine. From the rich flavors of Southeast Asia to the exquisite dishes of Europe, the International Food Festival opens up a rich and diverse journey of experiences".
