In the context of fierce competition, LG continues to lead the market, accounting for 24.6% of the total value and 20% of the device sold in 2024. In particular, LG's cross-section washing machine segment has reached 34.6% of the market share.
Mr. Song Uk Kim, Director of LG Vietnam Applied Electronics Solutions, shared: "8 consecutive years of leading the laundry market in Vietnam is the result of a strategy of focusing on customers, conquering users through outstanding products with technology as the core element". He said that in the future, LG will continue to develop products to meet diverse needs and enhance the laundry experience for users.
Aiming for technology as a core element, LG will continue to promote products that integrate technology to support users in clothing care.
AI DDTM washing machines recognize fabric and analyze dirt to optimize the cycle, while Dual Inverter HeatPumpTM drying technology controls temperature and limits wear and tear.
LG also launched the LG WashTowerTM device that integrates laundry and drying, saving space; or the LG Styler smart wardrobe to help refresh clothes.
