The signing event is an important preparation step in Minh Dang Group's Bazan Heritage Coffee brand development strategy. At the same time, this is also a milestone in Minh Dang Group's intensive investment strategy in the coffee industry.
Mr. Dao Duc Dien - General Director of Minh Dang Group affirmed: "The cooperation with Brambati S.p. A is not simply investing in a roasting and grinding line worth more than 3.5 million EUR, but approaching the modern processing thinking of Europe, where each roasting profile, each quality standard and each operating detail are aimed at stability and originality of the product. What we aim for is not to create a mass coffee product, but to build Bazan Heritage Coffee into a new standard for original, transparent, stable and competitive Vietnamese coffee in the international market with real quality".
Sharing at the signing ceremony, Mr. Fabrizio Brambati - Chairman of Brambati S.p. A said he was impressed with the enthusiasm, passion and determination of Minh Dang Group in the goal of raising the level of Vietnamese Robusta beans. He affirmed that Brambati S.p. A is honored to accompany Minh Dang on this journey and believes that, with the great aspirations of Vietnamese businesses and the advanced technology and techniques from Brambati, the two sides will overcome challenges, create unexpected achievements, contributing to enhancing the position of Vietnamese Robusta on the world coffee map.
According to the cooperation agreement, Brambati S.p. A will provide a European standard industrial roasting system for Minh Dang Group's coffee processing project in Buon Ma Thuot, and transfer technology to BR2400 and BR3600 lines.
The unit also builds a raw material area system in the direction of transparent origin and stability to proactively manage input quality, creating a foundation for the development of roasted and ground coffee, filter coffee bags, instant coffee product lines as well as OEM/Private Label processing for domestic and foreign partners.
