Pop Mart connects the Southeast Asian collecting community through Lazada

NGUYỄN ĐĂNG |

Through strategic cooperation with Lazada, Pop Mart is creating new ways to increase the excitement of the Southeast Asian collector community with attractive "blind bags", unique characters and a series of exchange events for fans.

In the context of Southeast Asia being fascinated by the trend of tearing "blind boxes" and Pop Mart, the focus of this fever is continuously launching limited collections and organizing a series of real-life events for the fan community.

In June, Pop Mart will officially launch two global limited collections - Molly and Zsiga, and introduce the second generation of Skullpanda, to bring a soft, lovely version to this beloved character collection.

These products will be available on Lazada's LazMall from June 2025. To meet everyone's needs, Pop Mart will also increase the amount of goods supplied and increase the number of displays of its LazMall booth.

The collecting community in Vietnam will have the opportunity to experience the extremely unique event Lazada X Pop Mart 5km Run taking place on July 13. This is an activity within the framework of the Lazada Run 2025 held in Tan Trao, Phu My Hung, District 7, Ho Chi Minh City.

Through the event, Pop Mart will bring an exclusive booth to build an ideal exchange space for those who love popular culture.

NGUYỄN ĐĂNG
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