The product was created by Vietnamese brew masters who have a deep understanding of Vietnamese taste preferences, combined with the use of European technology and high-quality imported ingredients. 333 Pilsner offers consumers a unique and smooth experience.
333 Pilsner is the first product in the 333 brand portfolio, one of the first beer brands to be introduced in Vietnam.
The launch of 333 Pilsner demonstrates SABECO's commitment to continuous innovation in creating high-quality products to meet the increasingly high demands of Vietnamese consumers.
One of the highlights of 333 Pilsner is the use of hops from the Hallertau region in Bavaria, Germany - the world's largest hop-growing region. These hops help to enhance the subtle flavor of the product with a light bitterness to achieve perfect balance.
Combining high-quality ingredients with European long-aging technology, 333 Pilsner offers a lighter and smoother flavor.
The new 333 Pilsner beer with a "very smooth" taste has an alcohol content of 4.3%, available in two versions: a tall green bottle (330ml) and a tall silver can (330ml).
Ms. Patsy Lim, SABECO's Vice President of Marketing and Communications, said: “We are delighted to see long-established brands revamp themselves to become more relatable to new generations of consumers. Made by SABECO's Vietnamese brew masters, based on the familiar 333 beer flavor profile, combined with European long-aging technology, 333 Pilsner is the perfect choice for a'very smooth' experience, a gentle treat for Vietnamese consumers to enjoy with family and friends.”
