In Vietnam, Shopee has recorded many impressive results in both shopping and entertainment activities, with 12 million visits recorded on December 12 alone. Throughout more than two weeks of the campaign, Vietnamese users have saved a total of more than VND4,000 billion when shopping on Shopee.
Not only stopping at introducing products, Shopee also brings many programs with different formats on the occasion of December 12, from a super music festival gathering top famous singers to a series of video clips derived from famous reality shows.
In parallel with Shopee-organized programs, more than 27,000 brands and sellers are also actively responding to the Christmas atmosphere when deploying nearly 450,000 livestream sessions. Millions of short videos have also been continuously posted on the platform during this period.
To support these activities to be effective, Shopee continues to promote its shopping and entertainment strategy towards increasing user interaction and optimizing conversion efficiency for sellers. Efforts focus on applying AI technology, expanding the KOL/KOC network, cooperating with brands to increase production scale, while diversifying the content of livestream sessions and short videos.
Thanks to that, activities on Shopee Live and Shopee Video attracted a total of 2 billion views, helping brands and sellers sell more than 50 million products through livestreams and videos throughout the December 12 campaign.
The growing demand for shopping along with the priority of users for quality factors has continued to promote the trend of genuine shopping. Throughout the December 12 campaign, more than 14 million users have participated in "closing orders" for products on Shopee Mall.
In addition, Shopee also recorded many outstanding shopping trends before Christmas with nearly 4 million searches containing the keyword "Christmas" during the December 12 campaign.
