According to Statista, Vietnam ranks 4th globally in terms of app downloads, with an average of 10,000 downloads per minute and users spending 4 hours per day on apps. Vietnam has 1,500 app publishers, with many achieving international success in popular categories, especially gaming apps.
However, Yandex Ads' survey "Trends and challenges in increasing app revenue in Vietnam" shows that 64% of app publishers feel they do not have enough training or resources to increase revenue.
This shows that Vietnamese app publishers still have a lot of room to learn and improve their operations to maximize growth and success.
To optimize user experience without compromising revenue growth potential, publishers should consider factors such as ad placement, frequency, and relevance, according to Nana Phan, Strategic Partnerships of Yandex Ads in Southeast Asia.
"Our survey data emphasizes the importance of increasing in-app revenue. Yandex Ads offers the Easy Monetization solution, which helps publishers reduce system operating costs and improve staff efficiency. At the same time, it helps optimize in-app advertising revenue based on the revenue growth experience of Yandex Ads experts," said Ms. Nana Phan.
Integrating the latest technologies into an existing monetization strategy is essential for long-term success. Yandex Ads’ Easy Monetization platform provides valuable resources and technical support to help Vietnamese apps embrace the ever-changing landscape.
