Visa accompanies HoYo FEST 2025 game festival across Southeast Asia

NGUYỄN ĐĂNG |

Visa, the world's leading electronic payment technology company, officially announced its first sponsorship with HoYo FEST 2025, marking an important milestone of the event in Southeast Asia. HoYo FEST is a festival organized by HoYoverse, honoring famous games such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zero Zone, attracting fans around the world since its launch in 2021.

The festival takes place from July 24-27, 2025, at a series of leading-scale locations in the region: SkyExpo (Vietnam), Surabaya Convention Center (Indonesia), SMX Manila Convention Center (Philippines), Bukit Jalil Exhibition Center (Malaysia), Suntec Singapore Convention & Exhibition Center (Singapore, from July 25 to 27), and The Mall Bangkapi, MCC Hall (Thailand).

The Visa will enhance the festival experience dedicated to cardholders with privileges, including: a separate express payment lane, exclusive gifts in the souvenir area and priority seats in the stage area, connecting attendees to fully enjoy the vibrant atmosphere of the event.

In Vietnam, the gaming industry is developing rapidly, driven by a community of users who are knowledgeable about technology and increasingly modern digital infrastructure.

According to data from Visa, Vietnamese users actively use credit cards and debit cards on international gaming platforms to buy virtual currency and game expansion packages. This shows Vietnam's deep integration into the global gaming ecosystem and the potential of digital payments in contributing to the continuous development of the industry.

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