According to the report achieved in the socio -economic field in the first quarter of 2025 and the direction and direction of the second quarter of 2025 of Can Tho City, the total retail of goods and service revenue of the city in the first quarter of 2025 was estimated at 35,267.02 billion VND, up 12.99% over the same period last year, reaching 23.4% of the year plan.
Data shows the positive growth of the retail market in Can Tho as we enter 2025. However, along with advantages, retail businesses are also facing many challenges, especially changes in consumer trends and fierce competition from e-commerce platforms.
Mr. Nguyen Minh Luong - Director of LOTTE Mart Can Tho Supermarket - said that tightening spending in the face of difficult economic conditions and the impact of e-commerce channels has changed consumer shopping trends. While essential products are increasingly popular, non-food items tend to decrease.
To adapt to this change, LOTTE Mart Can Tho supermarket in particular and the LOTTE Mart system in general have online sales channels. Accordingly, essential goods and fresh foods are being promoted by supermarkets and receiving much attention from customers. Given the change in consumer shopping trends, LOTTE Mart is focusing on developing online sales channels to boost sales, said Mr. Luong.
At Co.op Mart Can Tho supermarket, in the past 2 years, the online shopping channel has also been promoted by the unit with a variety of goods and many promotional programs to stimulate demand, ensuring convenient shopping service for customers.
According to Ms. Dang Ngoc Uyen Phuong - Deputy Director of Co.op Mart Can Tho supermarket - products that are popular with customers when shopping online at supermarkets are often simple items, able to grasp the quality and origin such as fashion, spices, etc. Meanwhile, fresh food items have not been bought much on online channels.
In particular, since around April this year, when Can Tho's weather began to enter the hot season, it has affected consumers' shopping trends. Accordingly, the number of customers coming to shop directly at supermarkets shows signs of decreasing during hot days. On the contrary, the supermarket's online shopping channel has increased gradually since the beginning of the year.
"One of the thematic contents this year at Co.op Mart Can Tho supermarket and the whole system is to promote online shopping channels to blend in with customer tastes and needs. Along with convenience, the supermarket will focus on many programs and goods on the system's online shopping page," Ms. Phuong informed.
