Helly Tong possesses a beauty of the East that is both gentle, discreet and traditional. Especially when appearing with an ao dai helps the female model enhance her fragile, Delegate, and calm appearance.
With the ESSENCE contemporary Ao Dai collection of CHATS by CDAM, Helly Tong brings a new perspective on the familiar image itself. She still maintains her softness but still exudes an independent, strong and proactive spirit. That is the beauty of a modern woman - with inner depth, expressing feminine intelligence, knowing how to listen to herself and being steadfast in her choices.
Behind her calm appearance is a always-changing Helly Tong: Building her own career, contributing to the community and living with sustainable values. It is that inner strength that makes her keep pace with the spirit of ESSENCE - where tradition is not framed, but continues and renews with the contemporary rhythm of life.
The ESSENCE collection is not separated from the pure standards of Vietnamese ao dai, but is not bound in the old format. The designs open up a wide space for identity to freely rotate. Ao Dai is become more flighty and more spacious thanks to its streamlined cuts, new shapes and flexible material processing. Each layer of soft fabric is interwoven, creating a delicate, sexy but still discreet visual effect.
Not only in Ao Dai, the collection also introduces bodycon and shoulder- width dresses, along with the typical draping lines of CHATS by C.DAM, both emphasizing theughability and suitability for modern living and aesthetic tastes.
The collection aims at the image of an dynamic, confident and flexible woman, easily transitioning between different shades, from elegant, basic to confident and attractive.
ESSENCE's color palette is also spacious and easy to access with refined Frosted White, soft buttercream, sweet Blush Quartz, warm wine Garnet or deep Ruby Noir. The colors blend with the material, reflecting the joyful and prosperous spirit of the festive season, creating an aesthetic space where feminine beauty is honored in freedom, sophistication and proactiveness.
