With the campaign called "The Signals", supermodel Lan Khue, Miss Luong Thuy Linh, Miss Thu Hoai, MC Hoang Oanh... - each carrying a unique signal, a unique rhythm but all converge at one intersection: The transformation is self-conscious.
Supermodel Lan Khue admits that she is a woman who is always ready to move - not only on the runway but in her whole life. For her, sometimes the signal comes from within - from a period of stopping long enough to listen to herself because "I believe the signal does not need noise. It may be small things, but it's real."
Miss Luong Thuy Linh brings a different perspective on how signals work in life. The beauty believes that each person has their own frequency because "all that we attract - people, opportunities, challenges - comes from that layer of energy. When I get into my frequency, I can connect with better things, meet people I really want to accompany, and become the version that I am proud of."
With a separate journey, Miss Thu Hoai chose beauty as a mission not for glory but for belief in the value of beauty nurtured by ethics and perseverance. As a self-made businesswoman, mother of three and a woman who had broken feelings for others, she learned to listen to silent signals but follow the path.
Like many "Sisters" of the program "Sister Who Makes Wave", MC Hoang Oanh is not only loved for her beauty and talent but also for her inspiring story from her own journey.
"The Signals - New Signals" is the way the brand names quiet but obvious changes that are happening inside each individual: Changes in the way women think and present themselves to the world.
The "The Signals" collection finds a balance between restraint and freedom, between structure and feel. There, the outfit does not frame the wearer but opens up choices - for the woman to present herself as desired.
Designer Cuong Dam started the collection with vong cuts, opening a flexible movement for the body and arousing emotions with sharp cubic shapes. Each design is a living structure, processed in many aspects on a block, fabric and accessories.
In addition to the shape language, "The Signals" also sends visual signals through the change of metal details, creating an organizational effect, honoring the body's touches.
