Last year, Generali achieved impressive double-digit growth thanks to steadfastness in its sustainable development strategy, focusing on customers, and transparency in insurance operations. The company has quickly adapted to new market regulations through the launch of outstanding products such as VITA - Tomorrow's Headline and VITA - An Vui Nhu Y, helping customers access comprehensive protection solutions, reasonable costs, suitable for increasingly diverse needs.
Generali constantly promotes digital transformation across the system to optimize customer experience and improve operational efficiency. The diverse digital ecosystem including GenVita, Genova and Chatbot Nhu Y has been invested in thoroughly and continuously improved, allowing nearly 80% of transactions to be conducted completely online, while increasing the rate of customers owning accounts and interacting at least once a year to 75%.
Thanks to these platforms, customers can easily manage contracts, conduct transactions, submit insurance claim applications, look up information or learn about insurance knowledge with just a few simple steps.
