Within the framework of cooperation, Bia Larue will accompany and sponsor the Da Nang Enjoyment Festival 2025, taking place from June 19-23, 2025 in Da Nang.
Mr. Tran Minh Triet - Deputy CEO of HEINEKEN Vietnam shared: "We are honored to continue to accompany in the communication and promotion program of the Da Nang Enjoyment Festival 2025. As a brand long-time associated with the Central region, Bia Larue always wishes to contribute to meaningful activities for the community. By accompanying this festival, we hope to bring memorable moments of connection and spread the typical optimism of the people here.
In addition to sponsoring cultural and entertainment events of Da Nang city, recently, Bia Larue presented more than 16,000 beer boxes to 4,000 Dai Doan Ket parties, part of a series of activities to celebrate the 50th anniversary of the liberation of Da Nang - Quang Nam (1975 - 2025), organized by the Vietnam Fatherland Front Committee of Da Nang city and Quang Nam province. This activity aims to thank local people and the land where the brand has been attached to for more than 100 years.