Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam shared: On the journey to becoming a supplier of technology solutions for smart life, LG actively implements initiatives towards the goal of sustainable development, with the vision of bringing a better life every day to everyone. This year, LG is implementing the LG Ambassador Challenge 2025 for the first time in Vietnam. This is also a meaningful activity on the occasion of LG's 30th anniversary in the Vietnamese market.
LG donated and participated in planting 600 green Lim trees to Ben En National Park to green the degraded hills. In addition to contributing to creating carbon tanks to respond to climate change, this activity contributes to reducing natural disaster damage, protecting water security, protecting biodiversity, especially the rare green Lim species.
The project also donated 100 honey bee farms to create sustainable livelihoods for local people. Within the framework of the project, Ban Tho Cooperative will organize training sessions on agricultural, forestry and beekeeping techniques, ensuring autonomy and the ability to replicate the project model.