According to the organizing committee representative, Best Cost-Effective event is one of the most competitive and strictest evaluation criteria in this years season.
The victory at event Marketing Awards 2025 this year is a vivid testament to the ability to implement large-scale marketing campaigns while still ensuring optimal budget efficiency.
The value of the award is further multiplied as PNJ is constantly innovating and applying many initiatives to optimize costs, improve business performance in the context of difficulties from lack of raw materials and declining purchasing power.
A representative of PNJ's leadership said that the "Trance of Jewelry to Vietnam" campaign has overcome many strong competitors in the region thanks to the resonance of many factors. First is the ability to flexibly take advantage of many digital platforms and social networks to spread information and attract online and in-person interaction without large promotional costs.
The second factor that made the campaign successful was the harmonious combination of shopping, entertainment and local cultural experiences into a mobile event. PNJ cleverly "tailor" activities on each journey by integrating regional culture, thereby creating cohesion between local brands and customers.
