On the afternoon of January 23, the Da Nang Museum in coordination with the DaNa Tram Huong brand organized a thematic exhibition "Tram Huong Xu Quang - Fragrant scents from the great forest" to introduce the diverse beauty and unique values of Quang agarwood, and at the same time arouse public interest in nature and local cultural heritage.

Agarwood from Quang region has long been known as one of the most precious products of the Central region. Growing naturally in the old forests of Tra My and Tien Phuoc mountains, agarwood was formed from the self-healing process of agarwood trees under the impact of harsh climatic conditions over many years.
Each agarwood fiber is the crystallization of nature and time, carrying a unique fragrance, high value in traditional medicine, feng shui and the spiritual life of Vietnamese people.
For the people of Quang region, agarwood is considered a "gift from heaven", a wooden spirit symbolizing luck, peace and prosperity. The agarwood search profession has been associated with arduous journeys in remote mountains and forests, along with many folk legends, over time it has become a part of the unique cultural identity of the land rich in traditions.


The exhibition introduces about 100 typical artifacts and products made from agarwood, arranged in three main contents including: Landscape agarwood - Quintessence of heaven and earth; Agarwood art; Agarwood - From spirit to life. Artifacts help the public access agarwood not only in material value but also in cultural and spiritual depth.
Within the framework of the exhibition, the Organizing Committee also organizes experiential activities such as swirling agarwood and sifting agarwood - manual steps that require meticulousness in the agarwood making profession. Through this, visitors have the opportunity to better understand the process of exploitation and processing as well as the value of each agarwood vein.
The exhibition lasts until March 15, 2026, promising to bring the public a lively experiential space, where agarwood is felt with many senses and recognized as a cultural heritage closely associated with the people and land of Quang region.