According to recorded data up to April 28, 2025, within just 4 weeks, there have been about 2.8 million searches related to the topics of this historic festival.
In particular, the number of searches peaked on April 25 with 240,000, an increase of 550% compared to the average of the first days of the month. These impressive numbers show the heat of the event not only covering roads and streets but also spreading strongly on cyberspace.
The search trend focuses on diverse topics: from official activities such as "parades, parades, parades", to sacred symbols such as "images of red flags with yellow stars", traditional songs and especially the phrase "national concert" - the creative term of young people for the parade.
Historical symbols such as "Doc Lap Palace", the image of "charts falling down the palace gate", the "50 years of national reunification" milestone have become the focus of searches, reflecting the strong national pride.
Users not only look up event schedules but also search for background shapes, celebration logos, propaganda slogans, and history on April 30. This is a clear demonstration of the special appeal of the event in the community, as well as clearly expressing the people's desire to connect with the heroic memories of the nation.
The joyful atmosphere, the joy of unity are also warmed up by the series of keywords related to the special performances, from the "fireworks" schedule, "drone performance", "the fighter helicopter to practice the parade", to the sideline activities such as North -South promise program or national bike race to compete for TV. These searches reflect the expectations of the people with sacred and proud moments in the framework of the great ceremony activities.
An interesting highlight is the appearance of the phrase "national concert" - the youthful term that Vietnamese youth use to describe the parade. Up to 92% of searches related to national concerts come from users aged 1834.
The way parades are called in youthful language shows that the new generation is seeking connection with traditional values by approaching them closely and vividly, where solemn rituals are felt like a national pride symphony.
Besides, the national flag, national anthem and traditional songs also "occupy the waves" throughout April. Keywords such as national anthem, liberation of the South, advancing to Saigon, Spring in Ho Chi Minh City ... continuously in the top of search. Vietnamese users have "lit fire proudly" in the cyber space by finding and sharing images and melodies attached to the history of struggle for independence, freedom and showing the nation's desire for peace.
Evaluating this phenomenon, Ms. Mai Thi Thanh Oanh, Deputy General Director of Coc Coc shared: Witnessing millions of searches on the made in Vietnam search platform about the grand celebration of the 50th anniversary of the Liberation of the South and National Reunification Day, we deeply feel the national pride being lit up through every keyword, every click.
