On April 8, at Saigon Station, Vietnam Railways Corporation (VNR) and TNI King Coffee Company Limited held a signing ceremony for a comprehensive strategic cooperation agreement.
This event marks the beginning of a journey to connect the strength between a coffee brand and the national railway transportation system, for the common goal of creating a food - beverage and retail ecosystem. Thereby, enhancing the experience for train passengers.
Also at the event, the launching ceremony of a new product of Viet Long Food was held with the theme of Vietnamese culinary quintessence. The event is considered an important link in the process of promoting domestic consumption, supporting Vietnamese enterprises to reach international standards.
Ms. Le Hoang Diep Thao - General Director of TNI King Coffee expects the resonance between VNR and TNI to have more train stations improved with many cups of rich Vietnamese coffee being spread, along with many nutritious meals being served. From there, people will feel more appreciated on each trip.
