At the event, the signing ceremony of the Cooperation Agreement between Vietnam Post and TikTok with the goal of joining hands to promote digital transformation in agriculture and rural areas also took place.
With the motto "Each product is a gift to consumers", the e-commerce platform nongsan.buudien.vn not only meets daily consumption needs but also offers sophisticated choices, suitable as gifts for relatives, friends, and partners. The platform will also gradually conquer international markets such as: China, Korea, Japan and some other countries. The e-commerce platform nongsan.buudien.vn is operated according to 4 principles: Best quality in the market; Increase cultural value; Support brand building, marketing, sales; Fastest delivery.
Vietnam Post has established a process for selecting and inspecting the quality of agricultural products according to national regulations and quality standards, to ensure food safety and protect consumers' health. In addition, product packaging is delicately designed, ensuring both safety and environmental friendliness. Products have clear traceability, helping consumers easily check product information. Products always maintain stability in quality and the ability to meet market demand.
Each story about the characteristics of the growing area, climate, soil, culture, and historical factors related to each type of agricultural product is described in detail on each product, helping customers feel closer, more familiar, and more trusting, while increasing the value of the product.
“With a strict product selection process, along with the strength of infrastructure, specialized means of transport and experience in implementing e-commerce platforms, Vietnam Post ensures that agricultural products delivered to consumers are always fresh and safe. More than bringing agricultural products to the digital environment, the e-commerce platform nongsan.buudien.vn will play a bridging role, connecting agricultural products with culture, contributing to preserving and promoting local cultural identity,” said Mr. Nguyen Truong Giang, Head of the Board of Members of Vietnam Post Corporation.
Within the framework of the Ceremony, Vietnam Post and TikTok signed a Cooperation Agreement to realize the goal of digital transformation in agriculture and rural areas.
