In recent years, performing arts units have aimed to preserve the core values of traditional arts while adding modern entertainment elements, creating products for cultural tourism.
As an artist who has been involved in circus art for many years, People's Artist Tong Toan Thang - Director of the Vietnam Circus Federation - commented that bringing modern technology to event performances is an inevitable development step, especially in the context of the increasingly diverse and innovative experience of the public.
technologies such as AR/VR, hologram, or 3D mapping, when applied appropriately, will not only beautify the play, but also create a new phase of the audience's emotions and imagination.
Technology does not replace emotions, but it will help emotions to be amplified, spread more strongly and that is what any artist wants, said Mr. Tog Toan Thang.
Recently, the Star Theater launched in Hanoi is also one of the units that actively applies modern technology to the space of traditional art performances.
When combined with modern technologies, artists will have to practice and perform twice as much time on traditional stages. If when performing circus on traditional stages, artists only need to focus on performing precise movements, so as not to endanger their lives, when combined with modern technologies, they will have to learn more skills to interact with music, screens, and rhythms to be accurate.
The Star Theater aims to become a leading destination in Hanoi for corporate events and performances, with a creative multi-functional space, modern technology and flexible operating services.
With a capacity of 336 seats, just enough for rieng tu and solemn purposes, the Star Theater brings ideal space for many activities of individuals/organizations.
Ms. Nguyen Thi Nguyet Anh, Director of Thien Ha Star Joint Stock Company, Director of Star Theater, said that this change was inspired by a journey of more than 10 years witnessing countless shining moments, from professional artists, businesses launching products, to individuals organizing events for the first time in their lives.
We realize that stage lighting is not only the dream of customers, but also our own aspiration. Therefore, we decided to innovate, with the desire to give shining opportunities to everyone from businesses, startups, social organizations to each individual and community, said Ms. Nguyen Thi Nguyet Anh.
The Director of the Star Theater believes that the mission of the Star Theater is to create profound experiences for customers, through unique artistic stage space, modern performance technology, and dedicated service.
